swestrup: (Default)
[personal profile] swestrup
I was telling [livejournal.com profile] taxlady just the other day that Disney's new disposable DVD's were gonna flop. I mean, you have to be REALLY disconnected from the average consumer to think that these things had a snowball's chance in hell of selling. Well, it looks like Disney has given up on the idea (or at least this form of it). Apparantly during the marketing test (running since last September) not a single Disposable DVD was sold. Although, it appears that few were shoplifted.

Date: 2004-01-31 03:50 am (UTC)
From: [identity profile] firebird1919.livejournal.com
disposable DVD's? wow. I can't believe they even tried to do that. What's the point? You can rent one for five days from Blockbuster for half the price!

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